Legal Notice

Last updated: June 2026

1. Who is behind this website

This website is my professional home, and I operate it personally. "Elena Marcelle" is the name I work, write and publish under. For legal purposes, here is exactly who answers for this site:

  • Owner / Service provider: Elena Marcelle Hernandez Matos, independent professional

  • Enterprise / VAT number: BE 1022.077.716

  • Registered address: Rue du Noyer 57, 1000 Brussels, Belgium

  • Email: contact@elenamarcelle.com

  • Phone: +32 492 72 39 58

  • Main domain: www.elenamarcelle.com (cxasstrategy.com redirects here)

  • Hosting provider: Hostinger International Ltd., 61 Lordou Vironos Street, 6023 Larnaca, Cyprus

This website exists to share professional content and resources on Customer Experience strategy, product and digital strategy, and applied AI. The information published here is general in nature. Where professional services are engaged, they are governed by the terms agreed in writing for each engagement.

2. Your responsibility as a user

When you access and use www.elenamarcelle.com, you commit to lawful, diligent and respectful use, and you agree not to:

  • infringe the rights of third parties or applicable law;

  • introduce or spread malware, or attempt unauthorised access;

  • use the contents for unlawful purposes or unauthorised commercial purposes.

In plain terms: any use you make of the information published here is at your own responsibility. My commitment is to offer reliable information and resources; yours is to use them legally, ethically and respectfully. I cannot accept liability for actions or consequences arising from improper use of this site or its contents that are outside my control or knowledge.

3. My responsibility

I take reasonable measures to keep the website available and its contents accurate and up to date, but I do not guarantee the absence of errors or interruptions, and I will correct any issues as promptly as possible. I reserve the right to temporarily suspend access to the website, without prior notice, for maintenance, updates, repairs or service improvements. I shall not be liable for indirect losses or loss of profit arising from the use of the site, nor for user actions outside my control.

4. Intellectual and industrial property

My work — texts, frameworks, templates and training materials — is protected. You may quote with attribution and a link; you may not copy, resell or transform it without permission.

Unless otherwise indicated, the contents of this website (texts, images, designs, logos, digital products, templates, training materials and documentation) are my property or are used with authorisation, and are protected by applicable law, including the Belgian Code of Economic Law (Book XI — Intellectual Property) and international conventions.

  • Permitted: quoting brief excerpts with express attribution to "Elena Marcelle" and a link to the original content.

  • Not permitted: reproduction, distribution, transformation, public communication or any use beyond personal, non-commercial use, without prior written authorisation.

  • Methodologies and frameworks: CUSTOMER™, the CX Coherence Diagnostic™ and related materials constitute protected know-how. No rights are transferred beyond the licence of use granted, where applicable, to a client.

  • Notification channel (takedown): if you believe any content infringes intellectual property rights, write to contact@elenamarcelle.com indicating the URL, your identification and a description of the right allegedly infringed.

Protecting my work is not only a legal matter. It is how I make sure that every strategy, every framework and every word reaches the people who genuinely value them and apply them with respect.

5. External links

This website may contain links to third-party sites and tools. I am not responsible for their content, policies or practices, nor for the use you make of them.

6. Other policies

The processing of personal data is governed by the Privacy Policy. The use of cookies and similar technologies is detailed in the Cookie Policy and in the preference panel on this site, which you can adjust at any time.

7. Applicable law and jurisdiction

This Legal Notice is governed by Belgian law and, where applicable, by European Union law. Unless mandatory rules provide otherwise, the courts of Brussels shall have jurisdiction over any dispute arising from access to or use of this website.